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Swoop and IHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio
July 01, 2022
FLORHAM PARK, New Jersey, July 1 -- iHeartMedia issued the following news release on June 30, 2022:

Swoop, the leader in privacy-safe AI-generated audiences for healthcare marketing, today announced a strategic partnership with iHeartMedia, the leading audio media company in the U.S., that makes its custom patient audiences available for broadcast radio planning, activation and measurement. Pharmaceutical and life sciences companies can now leverage the same brand-exclusive Swoop se . . .

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