Journal of Product & Brand Management Issues Research Articles in Vol. 31, No. 6
June 28, 2022
June 28, 2022
BINGLEY, England, June 28 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 31, No. 6 edition:
* Are product design researchers and practitioners on the same page? The way professional product designers view creative design
* Does the developed-country brand name still matter? Consumers' purchase intentions a . . .
* Are product design researchers and practitioners on the same page? The way professional product designers view creative design
* Does the developed-country brand name still matter? Consumers' purchase intentions a . . .