Journal of the Academy of Marketing Science Issues Research Articles in July 2022 Edition
June 17, 2022
June 17, 2022
BASEL, Switzerland, June 17 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its July 2022 edition:
Review Papers:
* Brand actions and financial consequences: a review of key findings and directions for future research
Original Empirical Research:
* The value relevance of digital marketing capabilities to firm perf . . .
Review Papers:
* Brand actions and financial consequences: a review of key findings and directions for future research
Original Empirical Research:
* The value relevance of digital marketing capabilities to firm perf . . .