University of Houston: Menu Design Key to Increased Wine Sales and Customer Satisfaction
April 29, 2022
April 29, 2022
HOUSTON, Texas, April 29 (TNSJou) -- The University of Houston issued the following news release:
Ever since America's oldest restaurant, the White Horse Tavern in Rhode Island, opened its doors in 1673, restaurateurs have been trying to keep their customers happy while increasing profits. Wine has always been a solid source of revenue for restaurants. But new research from the University of Houston finds the wine menu may be more important to the bottom line than the libation . . .
Ever since America's oldest restaurant, the White Horse Tavern in Rhode Island, opened its doors in 1673, restaurateurs have been trying to keep their customers happy while increasing profits. Wine has always been a solid source of revenue for restaurants. But new research from the University of Houston finds the wine menu may be more important to the bottom line than the libation . . .