Journal of the Academy of Marketing Science Issues Research Articles in May 2022 Edition
April 08, 2022
April 08, 2022
BASEL, Switzerland, April 8 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its May 2022 edition:
Original Empirical Research:
* Consumer resource integration and service innovation in social commerce: the role of social media influencers
* Marketing experience of CEOs and corporate social performance
* Can adverti . . .
Original Empirical Research:
* Consumer resource integration and service innovation in social commerce: the role of social media influencers
* Marketing experience of CEOs and corporate social performance
* Can adverti . . .