Journal of Marketing Issues Research Articles in May 2022 Edition
April 04, 2022
April 04, 2022
CHICAGO, Illinois, April 4 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles, including the following topics, in its May 2022 edition:
Articles:
* Conducting Research in Marketing with Quasi-Experiments
* Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor
* Halo or Cannibalization? How New Software En . . .
Articles:
* Conducting Research in Marketing with Quasi-Experiments
* Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor
* Halo or Cannibalization? How New Software En . . .