BINGLEY, England, April 1 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 31, No. 4 edition:

* "Standing out" and "fitting in": understanding inspiration value of masstige in an emerging market context

* Bilingual brand communities? Strategies for targeting Hispanics on social media