Journal of Product & Brand Management Issues Research Articles in Vol. 31, No. 3 Special Issue
March 24, 2022
March 24, 2022
BINGLEY, England, March 24 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Special Issue on Luxury Marketing and Branding (Vol. 31, No. 3):
* Artification strategies to improve luxury perceptions: the role of adding an artist name
* Assessing levers of guilt in luxury consumption: an international perspective
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* Artification strategies to improve luxury perceptions: the role of adding an artist name
* Assessing levers of guilt in luxury consumption: an international perspective
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