UNLV: Olympians as Influencers - How Olympic Gold (and Silver, But Not So Much Bronze) Drives Social Marketing Clout
February 26, 2022
February 26, 2022
LAS VEGAS, Nevada, Feb. 26 (TNSJou) -- The University of Nevada Las Vegas campus issued the following news release:
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Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
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Celebrities are the most followed, mentioned, and - in the case of Twitter - retweeted users on social media.
There' . . .
* * *
Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
* * *
Celebrities are the most followed, mentioned, and - in the case of Twitter - retweeted users on social media.
There' . . .