University of Hawaii Study: Domestic Visitors Want to Engage, Pay More for Sustainable Experiences
February 21, 2022
February 21, 2022
HONOLULU, Hawaii, Feb. 21 (TNSJou) -- The University of Hawaii issued the following news release:
To help Hawaii's tourism industry recover from the COVID-19 pandemic, new research from the University of Hawaii at Manoa suggests a potentially under-utilized form of revenue that visitors are actually willing to pay for: sustainable experiences. These include activities some visitor industry destinations are already offering, such as clearing plastics off beaches and planting tre . . .
To help Hawaii's tourism industry recover from the COVID-19 pandemic, new research from the University of Hawaii at Manoa suggests a potentially under-utilized form of revenue that visitors are actually willing to pay for: sustainable experiences. These include activities some visitor industry destinations are already offering, such as clearing plastics off beaches and planting tre . . .