Journal of the Academy of Marketing Science Issues Research Articles in March 2022 Edition
February 20, 2022
February 20, 2022
BASEL, Switzerland, Feb. 20 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its March 2022 edition:
Review Paper:
* Marketing research on Mobile apps: past, present and future
Original Empirical Research:
* Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
Review Paper:
* Marketing research on Mobile apps: past, present and future
Original Empirical Research:
* Perceived financial constraints and normative influence: discretionary purchase decisions across cultures