Journal of Product & Brand Management Issues Research Articles in Vol. 31, No. 2
February 03, 2022
February 03, 2022
BINGLEY, England, Feb. 3 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 31, No. 2 edition:
* Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands
* Brand imitation strategy, package design and consumer response: what does it take to make a difference?
* Benefit appeals and perceived corporate hypocrisy: implications for the CSR performance of fast fashion brands
* Brand imitation strategy, package design and consumer response: what does it take to make a difference?