University of Texas-Austin: New Method Reveals How Businesses Can Run Better Experiments
January 06, 2022
January 06, 2022
AUSTIN, Texas, Jan. 6 (TNSJou) -- The University of Texas issued the following news release on Jan. 5, 2022:
Many companies today use experiments to gather the data that drives their strategies. That's how Facebook knows whether a newsfeed change increased user engagement, or how a bank knows whether its new promotional strategy increased deposits.
But a phenomenon called interference has always made getting to that clear cause-and-effect difficult. Now researchers . . .
Many companies today use experiments to gather the data that drives their strategies. That's how Facebook knows whether a newsfeed change increased user engagement, or how a bank knows whether its new promotional strategy increased deposits.
But a phenomenon called interference has always made getting to that clear cause-and-effect difficult. Now researchers . . .