Journal of Product & Brand Management Issues Research Articles in Vol. 31, No. 1
January 05, 2022
January 05, 2022
BINGLEY, England, Jan. 5 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 31, No. 1 edition:
* Exploring consumers' attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China
* How endorser-product congruity and self-expressiveness affect Instagram micro-celeb . . .
* Exploring consumers' attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China
* How endorser-product congruity and self-expressiveness affect Instagram micro-celeb . . .