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Journal of Marketing Issues Research Articles in January 2022 Special Issue
December 10, 2021
CHICAGO, Illinois, Dec. 10 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its January 2022 Special Issue on New Technologies in Marketing:

Articles:

* Genetic Data: Potential Uses and Misuses in Marketing

* A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

. . .

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