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Journal of Product & Brand Management Issues Research Articles in Vol. 30, No. 8
November 12, 2021

BINGLEY, England, Nov. 12 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 30, No. 8 edition:

* Basing a claim on "negatives free": when does it serve as a quality cue?

* Brand bravery: conceptualization, scale development and validation

* Brand co-creation through participation of organiza . . .

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