Marketing Science Journal Issues Research Articles in September/October 2021 Edition
October 22, 2021
October 22, 2021
CATONSVILLE, Maryland, Oct. 22 -- The Marketing Science Journal published research articles on the following topics in its September/October 2021 edition:
Research Articles:
* Digitization and Flexibility: Evidence from the South Korean Movie Market
* Understanding Large-Scale Dynamic Purchase Behavior
* Estimation of Preference Heterogeneity in Markets with Costly Search
* Targeted Advertising and Consumer Inference
. . .
Research Articles:
* Digitization and Flexibility: Evidence from the South Korean Movie Market
* Understanding Large-Scale Dynamic Purchase Behavior
* Estimation of Preference Heterogeneity in Markets with Costly Search
* Targeted Advertising and Consumer Inference
. . .