Journal of the Academy of Marketing Science Issues Research Articles in November 2021 Edition
October 12, 2021
October 12, 2021
BASEL, Switzerland, Oct. 12 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its November 2021 edition:
Original Empirical Research:
* Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products
. . .
Original Empirical Research:
* Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium products
. . .