Rice University: Consumers See Diverse Organizations as Moral Ones, Study Shows
October 09, 2021
October 09, 2021
HOUSTON, Texas, Oct. 9 (TNSRes) -- Rice University issued the following news release:
Consumers perceive diverse organizations to be moral organizations, new research indicates, and the perception can affect consumer behavior.
When people see diversity in a corporate team, they're more likely to believe the team behaves in a moral fashion, according to research conducted by by Ajay Kalra, the Herbert S. Autrey Professor of Marketing at the Jones Graduate School of . . .
Consumers perceive diverse organizations to be moral organizations, new research indicates, and the perception can affect consumer behavior.
When people see diversity in a corporate team, they're more likely to believe the team behaves in a moral fashion, according to research conducted by by Ajay Kalra, the Herbert S. Autrey Professor of Marketing at the Jones Graduate School of . . .