Penn State: Digital Marketing Campaigns Focused on Auto Recalls Can Improve Consumer Safety
September 23, 2021
September 23, 2021
UNIVERSITY PARK, Pennsylvania, Sept. 23 (TNSRes) -- Pennsylvania State University issued the following news:
Regulator-initiated digital marketing campaigns aimed at urging consumers to comply with automobile recall requests can improve compliance, saving money and possibly even lives, according to a Penn State Smeal College of Business-led research team.
In their study, "Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Cars Save Liv . . .
Regulator-initiated digital marketing campaigns aimed at urging consumers to comply with automobile recall requests can improve compliance, saving money and possibly even lives, according to a Penn State Smeal College of Business-led research team.
In their study, "Regulating Product Recall Compliance in the Digital Age: Evidence from the 'Safe Cars Save Liv . . .