Journal of Product & Brand Management Issues Research Articles in Vol. 30, No. 6
August 06, 2021
August 06, 2021
BINGLEY, England, Aug. 6 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 30, No. 6 edition:
* Are we one, or are we many? Diversity in organizational identities versus corporate identities
* Building brands through internal stakeholder engagement and co-creation
* Dual foci of identification: the ro . . .
* Are we one, or are we many? Diversity in organizational identities versus corporate identities
* Building brands through internal stakeholder engagement and co-creation
* Dual foci of identification: the ro . . .