Rutgers: Gen Z's Anticipated Media Consumption During Tokyo Summer Olympics
July 22, 2021
July 22, 2021
NEW BRUNSWICK, New Jersey, July 22 (TNSRes) -- Rutgers University issued the following news:
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Rutgers expert explains how brands can reach this demographic
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When the Olympics opens this week in Tokyo, sponsors will be keeping their eye on one particular demographic to see if they are watching: Generation Z.
Now the largest consumer segment, Gen Z - people born between 1997 and 2010 - accounts for 32 percent of the world&# . . .
* * *
Rutgers expert explains how brands can reach this demographic
* * *
When the Olympics opens this week in Tokyo, sponsors will be keeping their eye on one particular demographic to see if they are watching: Generation Z.
Now the largest consumer segment, Gen Z - people born between 1997 and 2010 - accounts for 32 percent of the world&# . . .