William Paterson Communication Professors Find That Organizations Can Best Respond to Crisis on Twitter by Assuming Responsibility
July 20, 2021
July 20, 2021
WAYNE, New Jersey, July 20 (TNSJou) -- William Paterson University issued the following news release:
New research by William Paterson University communication professors Kyung-Hyan "Angie" Yoo and Jennifer Owlett found that organizations can best respond to a crisis on Twitter by assuming responsibility, putting the emotions of the receiver first, showing support and offering solutions.
Their study, "The Importance of Person-Centered Messages (PCMs) in C . . .
New research by William Paterson University communication professors Kyung-Hyan "Angie" Yoo and Jennifer Owlett found that organizations can best respond to a crisis on Twitter by assuming responsibility, putting the emotions of the receiver first, showing support and offering solutions.
Their study, "The Importance of Person-Centered Messages (PCMs) in C . . .