University of Texas-Dallas: Study Finds Roomy Benefit for Some Same-Brand Hotels in Same Area
July 15, 2021
July 15, 2021
RICHARDSON, Texas, July 15 (TNSJou) -- The University of Texas Dallas campus issued the following news:
Franchise encroachment has for decades been framed as a new entrant in a given market stealing customers from existing businesses.
But in a recent study published online in March in the Journal of Marketing and forthcoming in a print edition, a researcher from The University of Texas at Dallas suggests that the opening of a new hotel of the same or related franchise b . . .
Franchise encroachment has for decades been framed as a new entrant in a given market stealing customers from existing businesses.
But in a recent study published online in March in the Journal of Marketing and forthcoming in a print edition, a researcher from The University of Texas at Dallas suggests that the opening of a new hotel of the same or related franchise b . . .