Journal of Marketing Research Issues Research Articles in August 2021 Edition
July 10, 2021
July 10, 2021
CHICAGO, Illinois, July 10 -- The Journal of Marketing Research, a journal from the American Marketing Association that says it concentrates on marketing research from its philosophy, concepts and theories to its methods, techniques and applications, published research articles on the following topics in its August 2021 edition:
Articles:
* Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
. . .
Articles:
* Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
. . .