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Journal of the Academy of Marketing Science Issues Research Articles in July 2021 Edition
July 07, 2021
BASEL, Switzerland, July 7 -- The Journal of the Academy of Marketing Science, a journal that says it features the study and improvement of marketing, published research articles on the following topics in its Special Issue on Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms, July 2021 edition:

Review Papers:

* Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI . . .

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