Journal of Product & Brand Management Issues Research Articles in Vol. 30, No. 5
June 16, 2021
June 16, 2021
BINGLEY, England, June 16 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 30, No. 5 edition:
* "I" seek differentiation and "we" seek assimilation: the impact of self-expressive customization on consumers' willingness to pay a premium
* Attractiveness, trustworthiness and expertise - soc . . .
* "I" seek differentiation and "we" seek assimilation: the impact of self-expressive customization on consumers' willingness to pay a premium
* Attractiveness, trustworthiness and expertise - soc . . .