East Tennessee State University: Dr. Dana Harrison Coauthors Marketing Analytics Textbook
June 12, 2021
June 12, 2021
JOHNSON CITY, Tennessee, June 12 (TNSRes) -- East Tennessee State University issued the following news:
Dr. Dana Harrison, assistant professor of marketing, director of MBA programs and Stanley P. Williams Faculty Fellow at East Tennessee State University, has co-authored "The Essentials of Marketing Analytics," a textbook that will be utilized by students throughout the industry to gain insights into the most frequently applied marketing analytics techniques in today' . . .
Dr. Dana Harrison, assistant professor of marketing, director of MBA programs and Stanley P. Williams Faculty Fellow at East Tennessee State University, has co-authored "The Essentials of Marketing Analytics," a textbook that will be utilized by students throughout the industry to gain insights into the most frequently applied marketing analytics techniques in today' . . .