University of Michigan: XR Advertising Could Be a Consumer Threat If Left Unchecked
May 27, 2021
May 27, 2021
ANN ARBOR, Michigan, May 27 (TNSJou) -- The University of Michigan issued the following news release:
Whether it's trying on lipstick or clothing online, using floor plan software to find out how furniture will fit in a new home or ordering a contactless Coke using a cell phone, businesses are continually finding new ways to promote their products and services using extended reality (XR) technology.
Investment in augmented and virtual reality--together known as mix . . .
Whether it's trying on lipstick or clothing online, using floor plan software to find out how furniture will fit in a new home or ordering a contactless Coke using a cell phone, businesses are continually finding new ways to promote their products and services using extended reality (XR) technology.
Investment in augmented and virtual reality--together known as mix . . .