Journal of Product & Brand Management Issues Research Articles in Vol. 30, No. 4
May 08, 2021
May 08, 2021
BINGLEY, England, May 8 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 30, No. 4 edition:
* Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge
* Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and stat . . .
* Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge
* Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and stat . . .