Journal of Product & Brand Management Issues Research Articles in Vol. 30, No. 3
April 30, 2021
April 30, 2021
BINGLEY, England, April 30 -- The Journal of Product and Brand Management, a journal that says it advances the theoretical and managerial knowledge of products and brands, published research articles on the following topics in its Vol. 30, No. 3 edition:
* "Fight or flight": coping responses to brand hate
* Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
* Exploring t . . .
* "Fight or flight": coping responses to brand hate
* Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
* Exploring t . . .