Journal of Marketing Issues Research Articles in May 2021 Edition
April 15, 2021
April 15, 2021
CHICAGO, Illinois, April 15 -- The Journal of Marketing, a journal from the American Marketing Association that says it focuses on marketing and marketing management, published research articles on the following topics in its May 2021 Special Issue: Better Marketing for a Better World:
Sustainability and Climate Concerns:
* Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
* Buy Less, Buy Luxury: . . .
Sustainability and Climate Concerns:
* Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China
* Buy Less, Buy Luxury: . . .