Baylor Study: What Motivates People to Mask Up, Social Distance, Vaccinate?
March 30, 2021
March 30, 2021
WACO, Texas, March 30 (TNSJou) -- Baylor University issued the following news:
As the United States continues its march to vaccinate millions of citizens against COVID-19, marketing researchers from Baylor University's Hankamer School of Business have discovered a messaging model that motivates people to take preventive actions to battle the virus.
Researchers James Roberts, Ph.D., professor of marketing, and Meredith David, Ph.D., associate professor of marketing, team . . .
As the United States continues its march to vaccinate millions of citizens against COVID-19, marketing researchers from Baylor University's Hankamer School of Business have discovered a messaging model that motivates people to take preventive actions to battle the virus.
Researchers James Roberts, Ph.D., professor of marketing, and Meredith David, Ph.D., associate professor of marketing, team . . .