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University of Texas: Marketers Move the Needle for Entrepreneurs
March 11, 2021
AUSTIN, Texas, March 11 (TNSJou) -- The University of Texas issued the following news release:

Entrepreneurs often focus their efforts on financing and innovating. Yet marketing is just as crucial to the growth of a small business, according to new research from the McCombs School of Business at The University of Texas at Austin.

In the first empirical study to isolate the role a marketing professional plays in the growth of small-business ventures, Ugandan entrepreneur . . .

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