University of Michigan: Social Influencers Can Boost Attention Paid to Brands Yet Erode Sentiment Toward Video, Research Finds
February 17, 2021
February 17, 2021
ANN ARBOR, Michigan, Feb. 17 (TNSRes) -- The University of Michigan issued the following Q&A on Feb. 16, 2021:
The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have?
It's a question for which there aren't many solid answers. The detailed data is conspicuous in its absence for a sector that's gone viral: The influencer marketing indus . . .
The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have?
It's a question for which there aren't many solid answers. The detailed data is conspicuous in its absence for a sector that's gone viral: The influencer marketing indus . . .