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University of Michigan: Linguistic Device That Creates Resonance Between People and Ideas
January 08, 2021
ANN ARBOR, Michigan, Jan. 8 (TNSJou) -- The University of Michigan issued the following news release:

In literature, writers often use the word "you" generically to make an idea seem more universal, even though it might not be.

Now, in a paper recently published in the Proceedings of the National Academy of Sciences, University of Michigan researchers show that this linguistic device--the use of the generic-you--has a hand in making ideas resonate.

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