Rice University: Consumer Surveys Drive Stock Prices, Research Shows
November 10, 2020
November 10, 2020
HOUSTON, Texas, Nov. 10 (TNSJou) -- Rice University issued the following news release:
Research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.
The study, published in the Journal of Marketing Research, analyzed quarterly data from 273 companies over a 10-year period and found that short interest -- a measure of short seller activity -- is an importa . . .
Research co-authored by a Rice University professor of marketing finds that businesses interested in improving their stock prices should focus on improving customer satisfaction.
The study, published in the Journal of Marketing Research, analyzed quarterly data from 273 companies over a 10-year period and found that short interest -- a measure of short seller activity -- is an importa . . .