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Gala Article on Machiavellianism, Narcissism Published in Marketing Management Journal
November 10, 2020
ELON, North Carolina, Nov. 10 (TNSRes) -- Elon University issued the following news release:

Prachi Gala, assistant professor of marketing in the Martha and Spencer Love School of Business, co-authored the article "Narcissism versus Machiavellianism and the Role of Self Control Towards Social Desirability," which is published in the Marketing Management Journal.

Since the negative personality traits of narcissism and Machiavellianism can impact the outcomes of . . .

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