University of Texas Dallas Campus: Marketing Study Investigates Impact of Viagra TV Ads on Birth Rates
October 02, 2020
October 02, 2020
RICHARDSON, Texas, Oct. 2 (TNSJou) -- The University of Texas Dallas campus issued the following news release:
Many marketing studies have examined the impact of direct-to-consumer advertising of pharmaceuticals on sales and market shares. But in a new study, a researcher from The University of Texas at Dallas wanted to know whether drug advertising might have some unintended, population-level health consequences.
"A colleague and I were brainstorming, and I wonder . . .
Many marketing studies have examined the impact of direct-to-consumer advertising of pharmaceuticals on sales and market shares. But in a new study, a researcher from The University of Texas at Dallas wanted to know whether drug advertising might have some unintended, population-level health consequences.
"A colleague and I were brainstorming, and I wonder . . .