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University of Texas: Sellers Who Disclose True Value Can Maximize Profits
October 02, 2020
AUSTIN, Texas, Oct. 2 (TNSJou) -- The University of Texas issued the following news release on Oct. 1:

Car salespeople can be tight-lipped - they often resist revealing a vehicle's true value. But new research from The University of Texas at Austin suggests that if they want to maximize total profits, salespeople would be wiser to reveal the invoice price early on in negotiations. Doing so builds trusts and causes customers to ultimately spend more on supplementary purchases su . . .

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