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Facebook Research Will Fund UNT Study on Effective Social Media Advertising for Minority-Owned Small Restaurants
October 01, 2020
DENTON, Texas, Oct. 1 (TNSGra) -- The University of North Texas issued the following news release:

University of North Texas College of Merchandising, Hospitality and Tourism researchers are working to help minority-owned small restaurants make more informed decisions when it comes to social media advertising.

Backed by a Facebook Research grant, the year-long study will compare the effectiveness of data-driven and contextual advertising for small, independent restauran . . .

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