Michigan State: Selling Something? Tap Into Consumer Arrogance
June 26, 2020
June 26, 2020
EAST LANSING, Michigan, June 26 -- Michigan State University issued the following news release:
Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys to market products or services more successfully?
A new study from Michigan State University published in Journal of the Academy of Marketing Science (https://link.springer.com/article/10.1007/s11747-020-00725-3) shows t . . .
Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys to market products or services more successfully?
A new study from Michigan State University published in Journal of the Academy of Marketing Science (https://link.springer.com/article/10.1007/s11747-020-00725-3) shows t . . .