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University of Pennsylvania: Lobster Mac 'n' Cheese Mystery - Why Brands Mix High With Low
March 10, 2020
PHILADELPHIA, Pennsylvania, March 10 [TNSsociologyresearch] -- The University of Pennsylvania School of Knowledge@Wharton issued the following news:

From a $2,000 tote made to look like an Ikea shopping bag to lobster macaroni and cheese, a big trend in fashion and food mixes downscale elements with higher-end goods. By doing so, big brands and individual influencers go against the grain of the traditional "trickle-down" view of marketing, which suggests that goods move fr . . .

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