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University of Missouri: Communicating Science Can Benefit From Scientists 'Being Human'
February 20, 2020
COLUMBIA, Missouri, Feb. 20 [TNSsociologyresearch] -- The University of Missouri issued the following news release:

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- MU researchers determine a scientist's 'perceived authenticity' can inform trust and credibility with audience

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First be a human, then be a scientist.

As social beliefs and values change over time, scientists have struggled with effectively communicating the facts of their research with the public. Now, a . . .

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