More Than a Name: Why Values Must Align for Both TD Bank and TD Garden
February 11, 2020
February 11, 2020
CHERRY HILL, New Jersey, Feb. 11 -- TD Bank, a financial services company, issued the following news release:
Any sports fan, even those outside the Boston area, can tell you how big of a deal it is to have the naming rights for the TD Garden, home to both the Bruins and Celtics, two of sports' most storied franchises.
But TD Bank isn't the type of institution that buys the rights to the Garden and is satisfied with just that. The values and intended impact on the local . . .
Any sports fan, even those outside the Boston area, can tell you how big of a deal it is to have the naming rights for the TD Garden, home to both the Bruins and Celtics, two of sports' most storied franchises.
But TD Bank isn't the type of institution that buys the rights to the Garden and is satisfied with just that. The values and intended impact on the local . . .