Peifer Study - Emotions Hope, Mirth Are Key to Shareable Parody Content: Indiana University
January 11, 2020
January 11, 2020
BLOOMINGTON, Indiana, Jan. 11 [TNSsociologyresearch-International Journal of Communication] -- Indiana University's Media School issued the following news:
Parody content is more likely to be shared when it elicits the positive emotions hope and mirth, according to a study published by assistant professor Jason Peifer.
"Spoofing Presidential Hopefuls: The Roles of Affective Disposition and Positive Emotions in Prompting the Social Transmission of Debate Parody . . .
Parody content is more likely to be shared when it elicits the positive emotions hope and mirth, according to a study published by assistant professor Jason Peifer.
"Spoofing Presidential Hopefuls: The Roles of Affective Disposition and Positive Emotions in Prompting the Social Transmission of Debate Parody . . .