Montana State University Team Quantifies Importance of Storytelling in Crisis Communication
January 04, 2020
January 04, 2020
BOZEMAN, Montana, Jan. 4 [TNSsociologyresearch-PLOS One journal] -- Montana State University issued the following news:
A Montana State University team has discovered that telling a story about a potential hazard engages the audience significantly more than delivering straight facts.
MSU political science professor Elizabeth Shanahan led the interdisciplinary team of seven MSU professors and two graduate students who investigated how a narrative-based risk communication . . .
A Montana State University team has discovered that telling a story about a potential hazard engages the audience significantly more than delivering straight facts.
MSU political science professor Elizabeth Shanahan led the interdisciplinary team of seven MSU professors and two graduate students who investigated how a narrative-based risk communication . . .