When Managing Big Company, Less Is More: Michigan State University
November 06, 2019
November 06, 2019
EAST LANSING, Michigan, Nov. 6 [TNSfinancialresearch-International Journal of Research and Marketing] -- Michigan State University issued the following news release:
No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies for large companies to follow to maximize their sales and market share.
The research, . . .
No company has the exact same marketing strategy when it comes to managing its suite of products and brands, but a team of researchers led by Michigan State University faculty is the first to identify universal strategies for large companies to follow to maximize their sales and market share.
The research, . . .