Princeton University: Yelp Ratings Get Better When They Cost Something -- Like Time, Say Princeton Researchers
August 01, 2019
August 01, 2019
PRINCETON, New Jersey, Aug. 1 [TNSsociologyresearch] -- Princeton University issued the following news release:
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- Just how valuable are Yelp and Amazon ratings?
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An international team of researchers tested the idea that free online ratings are less trustworthy than those that have some cost to them, drawing from the ecological theory known as "costly signaling theory."
The theory suggests that if leaving a revi . . .
* * *
- Just how valuable are Yelp and Amazon ratings?
* * *
An international team of researchers tested the idea that free online ratings are less trustworthy than those that have some cost to them, drawing from the ecological theory known as "costly signaling theory."
The theory suggests that if leaving a revi . . .