Aberdeen Group: The Middle of the Funnel - Where Too Many Deals Fall Apart
July 24, 2019
July 24, 2019
BOSTON, Massachusetts, July 24 -- The Aberdeen Group issued the following information:
If there's a gap between your sales and marketing teams, looking at your sales funnel might help you figure out why.
As marketers, we're great at filling the top of the funnel by publishing content, running awareness campaigns, and putting together effective marketing programs. Concurrently, salespeople are experts at the bottom of the funnel, positioning products in ways th . . .
If there's a gap between your sales and marketing teams, looking at your sales funnel might help you figure out why.
As marketers, we're great at filling the top of the funnel by publishing content, running awareness campaigns, and putting together effective marketing programs. Concurrently, salespeople are experts at the bottom of the funnel, positioning products in ways th . . .